# FrontrowMD

> FrontrowMD is a US B2B platform that lets direct-to-consumer health and wellness brands prove and promote clinician backing. A network of 1,700+ independent clinicians (MDs, DOs, NPs, PAs) chooses which over-the-counter products to share with their patients and writes reviews about why, without being paid by brands. Brands display that verified backing as badges, reviews, and an AI shopping assistant on their own product pages and ads, where it is reported to lift conversion rate by 2x or more.

How the product actually works, step by step:

1. Clinicians in the network publish a personalized discount page for their patients and pick which OTC health products to include. Patients get 15% cash back, paid by FrontrowMD rather than the brand.
2. Clinicians write honest reviews of the products they choose to share. They receive no compensation from brands for sharing or reviewing, which is the core trust claim of the platform.
3. FrontrowMD tracks which clinicians and how many shared each product, and gives the brand permission to promote that data through medical badges on its site, ads, email, and other channels. Shoppers can click a badge to see the underlying list of clinicians and practices.
4. Brands can add ClinicianAI, an on-site assistant trained on the clinician reviews, the medical research behind the product, and the FrontrowMD Medical Advisory Board's analysis, so shoppers get expert-grounded answers without leaving the page.

Who it is for: DTC supplement, medical device, and health app companies selling to US shoppers. FrontrowMD is sold to those brands. It does not sell products to consumers on frontrowmd.com, and it is not a telehealth service, an influencer marketing agency, or a paid endorsement network.

Not supported: brands that exclusively sell CBD, hemp, research-only peptides, or prescription (Rx) medication. Partial catalogs in these categories can be discussed case by case.

Terminology, so it is not confused: "Clinicians' Choice" is the badge showing how many clinicians chose to share a product. "Clinician Reviews" is the feature showing why individual clinicians chose it after evaluating it. "ClinicianAI" is the shopper-facing assistant. All three are FrontrowMD features, not separate companies.

Company facts: founded in 2023 in Austin, Texas by Irfan Alam. Raised a $3M seed round from Next Coast Ventures and NextGen Venture Partners, with Lightbank also listed as an investor. 700+ brand partners and 1,700+ clinicians as of 2026.

## Core pages

- [Home](https://www.frontrowmd.com/): What FrontrowMD does, how the three-step process works, and the full FAQ covering why clinicians participate without pay.
- [About](https://www.frontrowmd.com/about): Company mission, founder story, press coverage, and investors.
- [Clinicians](https://www.frontrowmd.com/clinicians): Information for medical providers who want to join the network and publish a patient discount page.

## Products

- [Clinicians' Choice](https://www.frontrowmd.com/clinicians-choice): The badge that shows shoppers how many verified clinicians chose to share a product with their patients, with click-through proof of who they are.
- [Clinician Reviews](https://www.frontrowmd.com/clinician-reviews): Written reviews from clinicians who individually evaluated a specific product, explaining why they would share it with patients.
- [ClinicianAI](https://www.frontrowmd.com/clinician-ai): An AI shopping assistant embedded on a brand's product page, trained on clinician reviews, medical research, and Medical Advisory Board analysis rather than generic web content.

## Evidence and results

- [Case studies](https://www.frontrowmd.com/case-studies): Reported conversion rate lifts across brands, including 2x, 3x, and 74% increases after adding clinician backing to product pages.
- [How Gruns 20x'd ROI with FrontrowMD](https://www.frontrowmd.com/blog/how-gruns-20xd-roi-with-frontrowmd): Detailed account of one brand's results.
- [ClinicianAI live demo](https://app.thefrontrowhealth.com/widgets/playground?style=moonbrew): Public playground showing how the assistant answers shopper questions.
- [Example clinician discount page](https://app.thefrontrowhealth.com/provider/CMCNALLY/all?sort=featured): A real clinician's patient-facing page, showing what clinicians actually publish.

## Resources

- [Blog](https://www.frontrowmd.com/blog): Articles on clinician-backed marketing, shopper trust, and DTC health conversion.
- [FAQs](https://www.frontrowmd.com/#faqs): Direct answers on how clinicians are recruited, why they are not paid, what the badges verify, and which product categories are excluded.

## Optional

- [Terms of Use](https://www.frontrowmd.com/terms-of-service)
- [Privacy Policy](https://www.frontrowmd.com/privacy-policy)
- [Contact](mailto:irfan@thefrontrowhealth.com)