FAQs | How FrontrowMD Works

Frequently Asked Questions

Can we still optimize our Meta Ads while working with FrontrowMD given recent Meta restrictions?

Yes you can still easily optimize your Meta ads while working with FrontrowMD, even if you've recently been restricted recently by Meta's policy update related to health and wellness companies.

‍TL;DR: Through our partner, Ours Privacy, you can ensure Meta doesn't receive patient health information, while still running ads even more effectively than before given their robust identify graphing technology that is privacy compliant (plus a 15% discount for all FrontrowMD customers!).

We recognize Meta’s recent health & wellness pixel-tracking policy update has been challenging, especially as you consider how you balance promoting to your shoppers that your products are clinically-backed, without being restricted for advertising optimally on Meta.

Solutions like Ours Privacy act as a buffer between you and Meta, helping ensure that Meta doesn’t receive PHI, while still being able to optimize ads effectively.

By doing this, you can continue to confidently promote that your brand stands out from the crowd through clear health benefits backed by real medical experts.

Why do doctors do this if they're not being paid?

TL;DR: Because it saves their patients money and saves the doctor time!
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Saves money for patients: Doctors think of this like GoodRx, but for non-prescription products. They don't expect to get a kick-back on prescription savings for patients, so why would they expect that for non-prescription products? They see getting paid as a conflict of interest (and rightfully so!), and they know their patients are struggling with rising costs of healthcare, so it would feel strange to turn down free savings for their patients.

Saves time for the doctors: Doctors are constantly bombarded with questions from patients about products they see Ads for online — now doctors have an easy place to point patients to + the added cash back (which Frontrow pays for!).

It’s easy: We also make it really easy for clinicians: (1) our medical advisors approve and score every product, (2) brands prepare detailed clinical info to synthesize relevant details for experts, (3) clinicians can see which/how many other clinicians are sharing your product, etc.!

They want their voices heard: At the end of the day, clinicians do care about the voice of scientific experts being elevated, and are fed up with celebrities and influencers swaying their patients — so they’re willing to share a product or write a review not just for the free savings, but to ultimately elevate the voice of expert opinions.

I'm worried that doctors may not recommend my product?

That's where we come in! Because of FrontrowMD, clinicians are sharing hundreds of products they would have never been excited about previously. Why? Because we designed our entire experience to make it easy for clinicians to learn, share, and write reviews about new products that help people take charge of their health.
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Here's just a few of the ways we do that:

We leverage custom AI tools to summarize emerging medical research on your product that can help clinicians learn about why this might be a great solution, particularly when writing reviews
Our Medical Advisory board reviews, approves, and scores every new product included in our library so clinicians know all our brands partners are legitimate
Clinicians can see how many others hundreds of clinicians are sharing your product, boosting their confidence in sharing yours
We work with clinicians 1:1 in person so they have a dedicate rep to answer questions about our platform, products, and more

Yes, even herbals, botanicals, adaptogens, etc., are now being shared / reviewed by clinicians because they finally have a free end-to-end experience designed to increase their confidence in these products that can help patients prevent disease - something clinicians intrinsically care about, but just haven't had the best tools to make possible, until now.

We want doctors to recommend our products – how does FrontrowMD work, in detail?

In just a few easy steps – with almost no effort on your end! Once you sign-up to be a partner:
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1. FrontrowMD is in the field speaking with clinicians (MDs, NPs, and PAs) about our platform and brand partners’ products
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2. Clinicians choose to publish personalized discount stores to share with patients leveraging our native ecommerce platform with their preference of products
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3. Clinicians leave out saving cards in their clinic for patients to scan to access their online store
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4. We offer free samples of the clinicians’ favorite products for them to trial. Clinicians write their honest opinions about your product including its benefits for patients

FrontrowMD has authorization to track and share this data (i.e., products that clinicians have included in their page and written testimonials about) for you to easily promote back to your shoppers through medical badges–increasing confidence in your brand!

We would love for you to schedule a demo with us so we can walk you through this all live!

Who is FrontrowMD?

We’re a team of industry experts on a mission to transform how people shop for their healthcare. We believe consumer-directed healthcare has the power to prevent disease for millions, if shoppers are given the right tools to easily discover products that are safe and effective for them and their families.

Today, FrontrowMD is focused on solving the shopper pain point of trust. McKinsey reports in their 2024 consumer health surveys that most shoppers have “healthwashing” concerns of health brands deceptively marketing to them.

Our platform brings medical providers more deeply into the fold of consumer health to give shoppers access to their expertise right at the point of purchase – combatting these "healthwashing" concerns and uplifting the DTC health community’s highest quality brands.

We’d love to learn more about your brand to see if you’d be a fit for our platform.

What are these “digital stores”?

FrontrowMD has developed a native ecommerce platform for medical providers to easily share discounts on any OTC product. Providers have their own logins, can personalize their store however they’d like (i.e., add or remove products as they please), and share this unique store URL with patients, most easily accessed by scanning QR codes on savings cards left in waiting or exam rooms of the medical practice.

Here’s a real doctor’s personalized digital store: https://app.thefrontrowhealth.com/provider/NBIASOTTO/all?sort=featured‍

‍*Only patients of this doctor can earn 15% cash back (paid out by FrontrowMD) whenever patients buy products on the brand’s website, and submit receipts back to FrontrowMD.

What's the difference between "Clinicians' Choice" and "Clinician Reviews"

The Clinicians' Choice badge is related to our clinician discounts page platform, and it helps shoppers answer the question: "If lots of medical experts had the opportunity to share this product with patients, would they?"
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While Clinicians often add a wide array of products in bulk to their patient discount pages, if brands are looking for a handful of clinicians to individually evaluate their specific product, our Clinician Reviews feature then answers the shopper question of: "Why would a clinician share this with patients after having the chance to trial it in clinic?"
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In other words, the badge is powerful because it shows the choices of many clinicians, while the Reviews feature completes the offering by showing why a handful of clinicians who individually inspect a specific product choose to share it with patients.

What are these “medical badges”?

Think customer ratings & reviews, but from medical experts for health products! Clinicians have the choice to share any OTC health product they want on their FrontrowMD discounts page and write reviews on their favorite ones, and we pay 15% cash back to patients on any purchase.

We get authorization to share this data back to you, the health brand, to promote to your shoppers through medical badges on your website and other marketing channels, Ads, etc., where shoppers can see that board-certified clinicians (who are not compensated in any capacity) chose to share your products with their patients and why.

‍Shoppers can click our medical badges to learn more about our process of independently collecting this unbiased data, as well as see proof of the full list of clinicians and/ medical practices sharing your product, to further increase confidence in your product.

We’ve had brands like Rootine, The Healthy Elephants, and Yoro Naturals report CVR lifts of upwards of 2x after adding our medical badges to their page.

Consumers are confused about what to trust when it comes to shopping for their healthcare and that’s what our medical badges are focused on addressing – strengthening customer trust and increasing confidence in your brand.

How many doctors will be recommending our products?

Through FrontrowMD, you can access a growing network of 1,700+ clinicians (MDs, DOs, NPs, and PAs) who are already sharing other health products on their personalized discount pages, as well as writing insightful testimonials about their favorite products – all without receiving any compensation.

You can then easily promote this information through medical badges across your marketing channels to increase trust in your brand.

Here’s how GOODONYA, organic electrolyte brand, experienced a 30% life in CVR (proven through A/B test) through our medical badge on their website: https://goodonyaorganic.com/products/hydrate-electrolyte-powder-mix?srsltid=AfmBOoorEr0VEwq1CJd-BeyQy9preSKbvKebyZtvTudZ3oKDG6f_1Ey-&variant=39753701851322

What kinds of health brands do you support?

A wide range! We support close to 200 of the best supplement, medical device, and health app companies selling their products direct-to-consumer to shoppers in the US.

If you think doctors should be recommending your product to their patients, we’d love to chat about how we can support you!